[ 01 ] Abrham Mengstu[ 2026 ]UGC ad editor
Open to new briefs
Abrham MengstuUGC video ad editor
I edit UGC ads that brands scale.
Lead video editor and editing manager at Based Supplies. 5+ years and 350+ ads for DTC brands: B-roll ads, talking heads with inserts, before & afters.
Source: Meta Ads Manager exports for Based Supplies, ad-set level, lifetime through Sep 1, 2026. Spend after scale: the share of the ad's spend that came after it was scaled.
$2.8M+ad spend on ads I edited
$6.1M+in attributed sales
30winners in 32 weeks
94%of the top ten's spend came after scale
350+ads in 5+ years
[ 02 ] ResultsWeeks 48 – 79Winners tracker
30 winners in 32 weeks
A winner is an ad with one ad set past $10K in spend. Each box is one winner, in the week I edited it. Hover or drag across the weeks.
By format
By product
Source: the team's winners tracker, Weeks 48 to 79, and Meta Ads Manager exports for Based Supplies.
[ 03 ] ScalingTop ten adsMeta Ads Manager
Tested small. Then scaled.
Each line is one of my ten biggest ads: what it spent in the test, then what it spent after scale.
94%of the top ten's spend came after scale
11.5 daysmedian from the first test ad set to the first scale ad set
$1.65M vs $105Kspent after scale, against the tests
See all ten as a table
| Ad | Product | Format | Tested → scaled | Days | In the test | After scale | Share after scale |
|---|
Source: Meta Ads Manager exports for Based Supplies, ad-set level, through Sep 1, 2026. Dates are when the test and scale ad sets were created (2026). Days run from the first test ad set to the first scale ad set.
[ 04 ] AboutAbrham MengstuAddis Ababa, UTC+3
About me
I'm Abrham, a video editor in Addis Ababa. For five years I've cut UGC ads for DTC brands: B-roll ads, talking heads with inserts, before and afters. 350+ ads so far.
Today I'm lead video editor and editing manager at Based Supplies, a DTC skincare brand. I edit my own ads, review every editor's cut against its brief, write the SOPs and train the team.
I edit from the brief, line by line, and every concept goes out with three hooks ready to test. When one wins, I build on it instead of starting from zero.
Tools Drag or scroll to turn itDrag it to turn it
- DaVinci Resolve: Edits, rough cuts, captions and QC workflows
- CapCut: Fast social edits and QC timelines
- Premiere Pro: Team edits and project hand-offs
- ElevenLabs: Narrator voiceovers and re-voiced lines
- Kling: B-roll gaps, inserts and product shots
- fal.ai: Image and video models for AI inserts
- Nano Banana: AI pictures: products, scenes and first frames
- Photoshop: Ad designs, retouching and image clean-up
- Higgsfield: AI video, characters and motion control
- Figma: Ad overlays: TikTok replies, phone pop-ups, search cards
- Frame.io: Review notes, versions and approvals
- Claude: Editing automation and QC checks
How I work Open a line to read it in full
Brief first, line by line
I edit from the brief line by line, and I flag anything in it that won't work before I start, not after.
The first two seconds
They carry the ad. Every concept goes out with three hooks ready to test, and I iterate on the winner instead of starting from zero.
Show the problem plainly
If her skin or her part looks fine in the before, the after can't sell. Before/afters have to show the problem clearly.
Cast the buyer
The person on screen has to match the buyer, in age and in the problem. Viewers notice when she doesn't.
AI where it holds up
Kling, Nano Banana, ElevenLabs and fal.ai video models fill B-roll gaps, inserts, product shots and voiceovers. Every generated clip is checked frame by frame (hands, faces, labels); testimonials stay real.
Workflows that scale
I built AI workflows in DaVinci Resolve for rough cuts, captions, B-roll and QC, so volume goes up without the quality dropping.
Safe zones and QC
Captions stay inside the TikTok, Instagram and Facebook safe zones. Every export gets a QC pass: missing audio, black frames, wrong versions, wrong assets.
Lead the team
I review every editor's video against its brief, write the feedback and the SOPs, and run a weekly meeting on what came back from review and what's performing.
[ 05 ] TestimonialsWhat clients sayFive notes
What clients say
From the brands and people I've edited for. The notes move, if you want to rearrange them.Swipe through the notes.
He wasn't just an editor, he truly understood what kind of ads performed for our brand
Abrham understood everything extremely well, He wasn't just an editor, he truly understood what kind of ads performed for our brand, He consistently took full ownership of his work, which made him someone we could always rely on.
From the start, Abrham was exactly what we were looking for. The editing quality was top-tier, communication was seamless, and we only wish we had more projects to work on together..
Working with Abrham has changed my life. It sounds crazy but the spark and momentum I feel with social media can truly be life changing. It all started 30 days ago and we teamed up on a social media project. He literally helped me grow from 0-1600+ followers within these 30 days!!! On top of that, he’s a great, compassionate person and has given great life and motivational advice. He’s the guy. Thank you so much and we’ll stay in touch
Overall great work, Abrham goes above and beyond in all the work he touches. He pays great attention to detail and is a constant learner.
Working with Abrham completely changed our social presence. In just over a month, we grew from 3K to 7K followers, with multiple videos surpassing 100K views and engagement skyrocketing.